Bogdan George BĂTRÂN
Abstract
In this article I attempt to discuss whether YouTube can represent an adequate medium for grass-root political communication. After discussing the existing literature on this issue, I have taken a three step approach in assessing the website‘s potential to promote the objectives of grass-root organizations. Step one involves analyzing the factors that contributed to the success of YouTube‘s home grown celebrities. In step two, I outline some opinions regarding the potential of YouTube to act as an educator. Finally, in Step three I bring into discussion some case studies that will allow me to assess what conclusions from the previous two steps apply. In the end, I argue that YouTube has a lot of potential for mobilizing grass-root activists.
Keywords
- YouTube
- grass- roots political communication
- YouTube celebrities
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